Wednesday, 30 March 2011

Final Product and Rationale:



Typeface Design Rationale
This project requires to design a font of our own and at the same time, make it somehow represent ourselves. This seemed like a difficult task at first but after managing all the knowledge of typography I have learnt this session, it became very straightforward.
The actual design took a significant time longer than making it on graphic design software like Illustrator. Brainstorming ideas was the key part to the success of my font design. I constructed a list of my hobbies and tried converting them into different symbols which I could use or include in my font. Soccer, Tennis, Travel, Art, Music and Martial Arts were all the candidates I listed in my brainstorm. After some initial prototyping the concept of the martial arts was selected as it relates most to symbols. Weapons are an important aspect in traditional Chinese Martial Arts and from large amount of research and investigation, I spotted that the shapes of certain weapons resemble letters. I made my letters using the shapes of the Chinese broadsword, crescent moon scythe and the blade of butterfly swords.
Using the shapes of these weapons, I created my very own font called Razor. My aim was to make my font look sharp and razor like, since they are all made from the shape of weapons, while at the same time represents myself. 
My font is best suited to be used for big titles or decorative signs since the shape of the letters are fancy. It is supposed to look sharp.  It can also be used for some ad or logo design, the shapes of each letter is what makes my font so unique.

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